© 2023 Go To Market Partners , LLC . All rights reserved . Page 6 GTM Motions in Action We ' ve asked dozens of companies what GTM Motions the y put the most strategic effort into . Outbound and Inbound are by far the most commonly - used motions ( 86 % each ) , while only 34 % of companies are using Event - Led growth and only 38 % use Product - Led growth . The table on the following page gives an overview of 25 companies from all industries , sizes , and stages . This table is not meant to represent the sum total of the ir efforts or campaigns , rather it ' s a snapshot of their most strategic initiatives . Inbound - Led GTM MOTION 86 % % OF B2BS THAT USE IT Outbound - Led Product - Led Channel - Led Event - Led Community - Led Ecosystem - Led Source : GTM Partners ' Company Survey © GTM Partners , All Rights Reserved gtmpartners . com 86 % 38 % 48 % 34 % 48 % 55 %