The Go-to-Market Cloud The GTM Cloud represents the software solutions that align with the 8 pillars of the GTM Operating System. In defining the characteristics of the cloud, we wanted to ensure that we never did a blanket "stack ranking" of the vendors. The right software solution for you has much more to do with your specific strategy and the use cases it must satisfy, rather than an arbitrary list of features you may never have a use for. Solutions are included in the GTM Cloud when they can support at least one of the following goals: 2 1 3 Provides Strategic Supports Multiple Supports GTM Data & Experiences GTM Departments Team Execution Vendors who provide The GTM pillars have Allows for a deeper solutions offering GTM natural departmental unification of your intelligence, planning, alignment (e.g. Brand & GTM process, and enablement of Demand = Marketing), improving your experiences that drive but many of those Clarity, Alignment, the actions for your solutions can support and Team while teams and customers. other teams (Sales). driving execution. As we have discussed, a strong Go-to-Market team relies first upon its leadership to build unity between teams, followed by the creation of a well-thought-out and tested strategy on how to achieve expectations, and finally, on the processes defined to ensure that the Go-to-Market Motions are fully developed. Once we have those elements in place, it is up to the teams to execute across Product, Marketing, Sales, and Customer Success. Steeped in the principles outlined in the GTM Operating System, the GTM Cloud highlights software that can make the strategy and planning work, the collaboration between teams happen, and the process that drives execution a reality. Using data from G2, we aligned the following categories (see table below) to G2's category definitions to observe recent trends for how B2B professionals research, adopt, and get value from their Go-to- Market technology investments. © 2022 Go To Market Partners, LLC. All rights reserved.