The Role of Technology in Go-to-Market Success Powered by If you have ever spoken to someone who For buyers of software, this section will markets or sells software for a living, then help you see in aggregate what the market you know that they spend most of their is choosing to spend their time and money waking hours trying to describe and show on as well as the types of problems or "use how their technology can solve problems cases" they are looking to have addressed. in your organization. This can be For software vendors, it is important to challenging because more often than not, understand that while you may be fighting technology alone cannot solve problems – for a specific budget line item, when we must first define our Go-to-Market and viewed holistically, you need to consider then determine the solution that will give how your categories are trending and us the most return on our investment. where other categories may be picking up In partnering with G2, we have reviewed steam, and what that might mean for your the most common trends in Go-to-Market growth expectations. technology buying over the past 5 years to observe what solutions people are looking for and where they are choosing to spend their budget. Over the last 4 years, we have seen a remarkable increase in awareness by B2B companies of the need to evolve the way they Go-to-Market. Digitization of the buying process, the need for efficient growth, and of course, the COVID pandemic, have accelerated the need for this Go-to- Market transformation. © 2022 Go To Market Partners, LLC. All rights reserved.